![]() ![]() Thereafter, purple became very popular, used everywhere and by everyone, especially by impressionist painters. As you can guess, Perkins did not find a cure as he wanted at first but became very rich following his finding. During an experiment, he noticed the presence of a violet residue. He was then working to find a cure for malaria. We owe this discovery to a young English chemist named William Henry Perkins. It is in the 19th century that we discovered by mistake a way to create synthetic purple. Sometime later, the Roman emperor Neron and English king Henri VIII made illegal under death penalty to wear this color for others. ![]() When the emperor went back to Roma, he decreed that only himself could wear a complete purple toga. Indeed, besides the violet porphyritic stones that were used as decoration, many of Cleopatra’s pieces of furniture were upholstered with this luxurious tint. It is even said that Roman emperor Julius Caesar himself felt in love with this color after visiting the queen of Egypt. We also want to reassure you that even if a huge quantity was used during Antiquity, our special mollusk is still present today. Tyr’s customers were mostly from Egypt, Greece, or Roma. It is then easy to guess that purple clothes and accessories cost an absolute fortune. More than 12 000 mollusks were needed to produce 1.5 g of pure dye. ![]() The most known method to produce this color was with an enormous quantity of a certain type of mollusk located in the Phoenician city of Tyr. It is during the Antiquity era that purple knew its first golden age. Historically, we could only make this color with natural dyes which were rare and expensive. What do Cleopatra, Nero, and Justinian have in common? As well as being three rulers that have made an impact on their era (some positive, some negative), they were big fans of the color purple. Furthermore, did you know that Pantone’s color of 2018 was Ultra-Violet? Both spiritual and creative, this tint is to be considered if you want to add a sophisticated or luxurious touch to your logo. ![]()
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